Welcome to SENSIFY by Laila Sørensen

Cashmere

Cashmere sustainable slowfashion fashionistas

How did the most wonderful, luxurious, lightweight, lustrous natural fibre of them all become so controversial that we at Sensify hesitate to keep it in our portfolio?

Sadly, with the growing popularity of cashmere due to large fashion chains striving to offer their customers ever cheaper versions of this precious material, cultivation of cashmere goats has grown out of proportion.

Originally grown in small herds in their Himalayan home land of Kashmir, they are now the victims of their success. Indeed, mass cultivation in China and Mongolia have left the soil bare and the animals undernourished, even famished.

Cashmere wool, sustainable, Sensify
Cashmere wool, sustainable, Sensify

That is why Sensify chooses to purchase the little cashmere we offer from a factory in Nepal working with small farmers from Nepal and the ancient Kashmir region. These farmers raise and care for their animals in the traditional way. Interesting fact: the Nepalese factory where the cashmere wool is cleaned, washed and spun and garments are manufactured, is entirely run by women, providing a welcome income for their families.

By the way, did you know that the current president of Nepal is also a woman?

We purchase the little Cashmere we offer from a factory in Nepal working with small farmers from Nepal and the ancient Kashmir region

Cashmere is a delicate fibre requiring dedicated care. You will be rewarded though: when well taken care of, cashmere gets softer and fluffier over the years. Many years…

Washing by hand (in cold water!) is preferable to dry-cleaning. Do so with a mild organic baby shampoo, eliminate some dampness by gently pressing the garment between towels and leave to dry on a flat surface.

Occasionally you can give it a brief, gentle-cycle spin in your washing machine. However, if you do so, think of turning your garment inside out and use a laundry bag.

Cashmere fashion is truly sustainable
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